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Jennifer Aaker
Jennifer Aaker, General Atlantic Professor of Marketing at Stanford Graduate School of Business, is an American social psychologist and author. Best known for her research on time, money and happiness, Aaker also focuses on the transmission of ideas through social networks, the power of story in decision making, and how to build global brands across cultures.〔(【引用サイトリンク】url=http://faculty-gsb.stanford.edu/aaker/ )〕 She is the recipient of the Distinguished Scientific Achievement Award from the Society for Consumer Psychology and the Stanford Distinguished Teaching Award.
== Early life and education ==
Aaker was born in Palo Alto, California, to Kay Aaker, and David Aaker, a professor and brand consultant.〔(【引用サイトリンク】url=http://authors.simonandschuster.com/David-A-Aaker/1451364 )〕 Aaker attended the University of California, Berkeley, where she studied under social psychologist Philip E. Tetlock and Nobel Prize winner Daniel Kahneman, receiving a Bachelor of Arts in Psychology in 1989. In 1990, Aaker began postgraduate work at Stanford Graduate School of Business, earning a Ph.D. in marketing with a minor in psychology in 1995. Her dissertation on brand personality led to the publication of three academic papers in ''Journal of Marketing Research'' and ''Journal of Consumer Research'' and won several awards.
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